UTM Url- uses and its benefits

UTM Url meaning:

UTM (Urchin Tracking Code) is a bit of code added at the end of a url or link. As its name "UTM Url" clearly shows that it’s a one kind of url. It shows the source or medium of that url like they are coming from which place like any advertising campaign, social media platforms etc. So with the help of this UTM Url we can easily identify that this url is coming from which place.

Benefits of UTM Url:

UTM Url helps to measure the performance of any advertising campaign or other promotional activity. We can easily calculate the success rate of our campaigns with the help of these urls. And once will got the success path, then only we can plan the further actions.

 

How to generate UTM Urls:

There are many online free tools available to generate the UTM Urls. Here will have to just follow few simple steps and then the UTM Url is ready for use. It contains various components like website url, campaign source, medium, campaign, term and content.

 UTM Url example:

Check the above URL with few UTM parameters added here given below:

www.businessweb.com/pricing?utm_source=active%20users&utm_medium=email&utm_campaign=feature%20launch&utm_content=bottom%20cta%20button