UTM Url- uses and its benefits

UTM Url meaning:

UTM (Urchin Tracking Code) is a bit of code added at the end of a url or link. As its name "UTM Url" clearly shows that it’s a one kind of url. It shows the source or medium of that url like they are coming from which place like any advertising campaign, social media platforms etc. So with the help of this UTM Url we can easily identify that this url is coming from which place.

Benefits of UTM Url:

UTM Url helps to measure the performance of any advertising campaign or other promotional activity. We can easily calculate the success rate of our campaigns with the help of these urls. And once will got the success path, then only we can plan the further actions.

 

How to generate UTM Urls:

There are many online free tools available to generate the UTM Urls. Here will have to just follow few simple steps and then the UTM Url is ready for use. It contains various components like website url, campaign source, medium, campaign, term and content.

 UTM Url example:

Check the above URL with few UTM parameters added here given below:

www.businessweb.com/pricing?utm_source=active%20users&utm_medium=email&utm_campaign=feature%20launch&utm_content=bottom%20cta%20button

Guide to use Google Search Console and its Seo Benefits

 

Introduction:

It’s a free tool provided by Google which plays an important role to keep watch on your website or property overall growth, here we can check its performance and all traffic in terms of clicks, impressions, ctr and positions. We can bifurcate its growth via page wise, queries, location and date segment. It really helps to understand the loophole or weak area of our site and so we can also create the plan of action to achieve the goal as per this analysis.

There are few important parameters which plays important role in websites seo and its overall growth also. So here i am going to cover few important pointers, kindly check them below to know more about these pointers one by one.

Url Inspection and its uses

Here we can check the url status, its availability in google or not, its indexing status, presence in sitemap and mobile usability. We can do the live test of the url and submit the request for indexing also. Sometime it may indexed in same day and sometime it may take 2-3 weeks or a month. And once your url get indexed then you can expect the all kind of seo ranking benefits and you will start getting visibility on search engine result pages for relevant keywords.

Sitemap section and it’s uses

Here we can submit the sitemap which helps to increase the chances of indexing of all pages available in sitemap. Because indexing is plays an important role for ranking so here we keep a watch on indexation of all pages and if any up and down shows here we can take a call accordingly immediately.

Links details

In links section here will check all external and internal links data of our website. The top linking sites and top listing texts will also available here. This data will help to analyse the overall quality of the back links profile and helps to create next plan of actions also.

Removal segment

Sometimes there are few urls which we didn’t want to be crawl or index in search engines so here we just add these urls and submit them for removal. Then within few days they will automatically removed from the indexing database of search engines.

So if you feel it's useful for you then it's great for me. I always try to spread my knowledge to everyone and if you have some doubts or pointers in your mind which i have not covered in this post then you can revert me in comments

How to rank on 1000s of keywords by using Google Search Console

Here you can get to know that how to ranks on 1000s of keywords by using Google search console data. First start with checking your website performance data here you can see the all traffic like total clicks, total impressions, average ctr and average positions comes from Google for queries, pages, countries, devices, search appearance.

So here will take the pages which have higher impressions and clicks. Then click on any page after that click on queries data so here you will get all queries, clicks, impressions and positions data of that page. Open that page url in next tab then take one by one queries from search console data and check wether these queries are used on these pages or not and this exercise will give you some new keywords.

You didn’t mentioned these queries on that page but still they are getting clicks, impressions and ranks on serp. So we will repeat this exercise for some more pages, it will helps to identify this kind of not used new keywords. So by including these new keywords on these pages will results to increases the overall traffic of our website or blog.

Once your pages are modified or included these new keywords there then go to the search console and submit them for indexing because once Google will start indexing, crawling and caching then only it comes to know what that page is about. Sometimes the page will be indexed on same day, and sometimes in a couple of weeks or months. And as the pages are indexed you will start to ranks on more search terms.

Now I suggest you to repeat this exercise for more 15-20 pages which are getting the traffic based on Google search console data.

And if you have some queries or suggestions please feel free to share the same here in comments.

#seo #googleranking #digitalmarketing